Leadership
From Invention to Innovation
The people who put India's first E-Rickshaw on the road — and keep moving millions, every day.
innovation
taken at IIT
made in India
Bhiwadi & Bawal
The Chairman
Meet the Father of the E-Rickshaw
Mr. Vijay Kapoor
Chairman
Satra Group & Saera Electric Auto Limited
Mr. Vijay Kapoor has a legacy of four decades for creating components for the automotive industry in India. For his invaluable commitment, dedication, and contribution towards the society, he has been honoured with several awards.
How the journey started
The story of the E-Rickshaw is connected to the pledge taken way back at IIT in 1972 — "to give back to the society". A paddle rickshaw ride of Vijay Kapoor from Chandni Chowk car parking to market exhibited the pain that a driver goes through every day. After a thought provoking conversation with the driver, Vijay Kapoor created a vehicle which is eco friendly, had a low running cost and requires almost zero human effort. And that is what led to the birth of the E-Rickshaw in India.
With a constant belief to create self employment for thousands of people, we want to upgrade their status in society by providing them with a more steady source of income.
- Rajiv Gandhi Ekta Award
- Indira Gandhi Priyadarshini Award
- Media Excellence Param Shree
The Journey
Four beats that built an industry
The Pledge
A promise taken at IIT — to give back to the society. Every decision since has traced back to it.
Building the Parts
A legacy of creating components for India's automotive industry, and the engineering depth that came with it.
The Ride That Changed It
One paddle rickshaw ride, one conversation with the driver, and the daily toll of the work made plain.
India's First E-Rickshaw
Eco friendly, low running cost, almost zero human effort — and steady income for thousands of families.
In His Words
The Story Behind India's 1st E-Rickshaw
The Director
Engineering the next mile
Mr. Nitin Kapoor
Director
Saera Electric Auto Limited
Leading design, engineering and manufacturing across Saera's plants, Mr. Nitin Kapoor carries the founding pledge into every new vehicle — refining what works, and rebuilding what doesn't.
Innovation is the foundation of engineering. Our commitment to constantly refining our ideas enables us to achieve excellence and deliver exceptional products, services, and mobility solutions that consistently push the boundaries of what's possible.
Mr. Nitin Kapoor — Director
On Record