A roundup of the strongest independent, third-party coverage of Saera Electric Auto and the Mayuri e-rickshaw across national business and lifestyle media.
The founder story of Vijay Kapoor — IIT-Kanpur graduate turned entrepreneur — who launched Saera Electric Auto in 2011 and rolled out India's first Mayuri e-rickshaws in 2012.
Reports on Saera acquiring the former Harley-Davidson Bawal facility to assemble Mayuri e-rickshaws, scaling from ~40/day toward 100/day, alongside its Bhiwadi and Kosi (UP) plants.
PTI-sourced report on Saera's ₹350 crore+ investment and capacity plans — 2 lakh electric two-wheelers/year and 36,000 electric three-wheelers/year at the Bawal facility.
One of the earliest mainstream mentions of the Mayuri brand — reported over a decade ago as Saera Electric Auto emerged as a manufacturer in India's nascent e-rickshaw market.
Business-side coverage: Saera's FY23 revenue target of ₹320 crore — roughly double FY22's ₹152 crore — with ₹182 crore already booked in the first two quarters.
